Brand: Alfred Dunhill

Reviewed by : Andrew

Alfred Dunhill plays a lot with big backlight photos and portaits in their window but what attracted mostly was this classic school chair with a real map printed on it, great idea and certainly very artistic.

A pretty original  use of the neon light in order to simulate a brilliant cat walk on the window, brought by Martin Margiela in truly HK style!

A very minmal window from Cole Haan, the VM team has been using very simple elements for this composition that gives the idea of a mix of virtual pixels and the reality, this gives a unique highlight on the products, great concept!

This series of windows from Louis Vuitton reminded me to that awesome installation designed by Tokujin Yoshioka for Hermes (see our previous post here) The window design here is playing the concept of lightness, flight and freedom. From a new perspective, bringing in the window flying speedboats and air balloons all suspended in a magic atmosphere and in a prefect connection with the foulards and bags.

This series of windows capture the magic moment of lightness and freedom, which no better words can communicate. Enjoy the window and feel it yourself!

Versace with its colorful windows and unique mood is never disappointing. The high ceilings of this particular NY store, the game of lights combined with this vibrantly colored acrylic props definitely give a special effect that we somehow expect to see from this great brand. Very creative use of colors and props, give us a really good impact and combination of elements!

We love Façonnable and their windows always clearly reflect the mood and the spirit of this elegant sportswear brand from the South of France.

The window design is clean and classic, this one in particular give us the sense of outdoor feel, no matter we are on a boat, on the beach or simply at a pool party in Saint Tropez during summer. Well done to the VM team.

An original window from Anthropologie has attract our attention recently, the VM team has been playing with different compositions of wooden frames and their contents, one of them literally shaped into a inspiring vortex of shapes and colors.

Another sets of window is presented as a mosaic of over thousands of slide film (135 slide), outflux of slide coming out from the camera, with presentation of a freezing moment of images and memories by film, and photos, the overall visual effect is brilliant and gives to the merchandise a very particular emphasis.

Another shiny window by Miu Miu, this time the logo comes on the top with a pink neon light just on the top of a sharp roof.

This actually recalls the seaside riviera installations in Italy commonly called ‘Bagni” where the people goes in summer, the predominant blue color gives a feeling of calm. With the artificial play of lights and reflections of the steps. This predominant reflection of blue just remind us the sea and water in the summer time. Very original and nicely executed!

Custom Mannequin cooly displayed on the right, visually leading our eyes from the neon logo, to the dress, then the scandals and the bag. Looking at this window, it reminds us maybe Its time to stop by the sea side and have some cool summer time!!