Where : New York Fifth Avenue
Brand : Apple
Reviewed by : Jean

For the very first time, Apple Stores use custom iPads as a retail props to replace standalone product signage, it also acts as a product guidelines, showing features and interactive contents to even sweeten the already-very-sweet retail experiences. You can also call for in-person assistance with these iPads, so that apple staff can come exactly to your machine answering your enquiries.

In addition to delivering interactive content, this digital signage can also track clicks, usage, and response rate to the digital content. This is one thing that ordinary signage can never do. Custom apps has been loaded in these iPads, so it is like a live demo of what iPads are capable of doing. It is true that all Apple presentations are very well thought and designed, its like a staged play that no one can resist.

A specially designed acrylic stand is used to hold the iPad, it unite seamlessly with the iPad with no trace of cables. You did not see any wiring, no trace of the 32 pin connector, no trace of power source, the iPad sits perfectly with an nice inclined angle.