Visual Merchandising as an art of our modern times

Visual merchandising is the activity of promoting the sale of goods, especially by their presentation in retail outlets. (New Oxford Dictionary of English, 1999, Oxford University Press). This includes combining products, environments, and spaces into a stimulating and engaging display to encourage the sale of a product or service. It has become such an important element in retailing that a team effort involving the senior management, architects, merchandising managers, buyers, the visual merchandising director, industrial designers, and staff is needed.

(Source : Wikipedia)

Mary Quant’s boutique, one of the first designer to use window display. Photos on right: Window dressing at Bazzar, 138a King’s Road, 1959. © Getty Images

Modern Windows : Hermès Window Installation from Tokujin Yoshioka, Louis Vuitton Window

ItalVision provides Top-Tier Visual Merchandising Support

In ItalVision, we continue to re-define the possibilities of Visual Merchandising, from historically a solely display purpose to a more sophisticated, high level, spiritual and emotional appeal in modern times. ItalVision works with our trusted production vendors (refer to our vendor selection process here) and our internal project management team to best support your VM projects.

We continue to support sourcing and production of VM displays from metal stands, hangers, acrylic racks, to larger items like brand signage, window props to window installation.

Photos : ItalVision takes VM projects and provides support from Display Stands, Signage, Props to Fixture

Digital Visual Presentation

ItalVision partnered with a young italian team, MOODIT to produce even more engaging video content to support modern in-store display, product illustration, and visualization of brands via modern 3D and 4D presentations.

Photos : MOODIT video showcases